Lacoste x The Lenglen Bag – Influencer Packaging

For their latest leather goods launch, Lacoste wanted to create elegant, elevated influencer packaging that reflected the inspiration behind the Lenglen Bag—a tribute to Grand Slam champion Suzanne Lenglen. Known as ‘La Divine,’ Suzanne was a pioneer of women’s tennis and a close mentor to Lacoste’s founder, René Lacoste. The bag’s design takes inspiration from her iconic pleated tennis skirts, and the packaging needed to capture the same timeless elegance.

The Concept

Created for influencer gifting, the packaging was designed to mirror the sophistication of the Lenglen Bag. We produced a bespoke lid and base box in Evergreen Colorset, an understated yet beautiful shade that complemented the brand’s colours. The box featured subtle foil detailing of the Lacoste crocodile logo on the outer lid.

Inside, a thoughtfully designed fitment remained hidden beneath the bag, ensuring a clean, minimalist reveal that maximised its impact when the box was opened. Printed on the interior, a message from Lacoste introduced the Lenglen Bag and its historical inspiration, reinforcing the blend of sport, fashion, and heritage that defines the brand.

Specification Overview

We produced a Lid & Base Box with the following details:

  • Material:

    • Base: White Lined Board wrapped in Colorset Evergreen

    • Lid: Greyboard wrapped in Colorset Evergreen

    • featuring:

      • Clear Foil for a refined, tactile finish.

      • Cream Gloss Foil for an understated contrast.

  • Internal Fitment:

    • Score-Cut Board + Topper Fitment, ensuring a secure display that was hidden when the bag was in place.

Production & Delivery

From sign-off to dispatch, we worked to an efficient three-week turnaround, ensuring timely delivery for Lacoste’s influencer campaign.

  • Total Quantity: 50 units

  • Delivery Method: Next working day courier to a UK mainland address

Outcome

The final packaging seamlessly blended heritage with modern elegance, delivering an unboxing experience that elevated the Lenglen Bag launch. This packaging stood out through its blend of premium foiling, a sophisticated colour palette, and a seamlessly hidden fitment.

This project showcased how considered packaging design can reinforce brand storytelling, making each influencer’s experience with the Lenglen Bag even more special. As the Lacoste team shared: “Huge thank you – they look amazing!! Everything we expected and more!! The team are so happy”

 
Abi Boyd