Easter Extravaganza: Showcase Creative's Giant Easter Box for Aldi

We’re excited to share our most recent packaging project for Ministry of Fun! Ministry of Fun, known for their innovative PR initiatives and event management expertise, tasked us with crafting a larger-than-life Easter box for Aldi, complete with a drawer brimming with easter eggs.

The Brief:

Ministry of Fun tasked us with a designing and producing giant Easter boxes for the supermarket Aldi, which displayed an easter bunny and mini eggs. Each box also featured a large drawer overflowing with Easter eggs, which could be pulled out with a gold ribbon. With 30 boxes in total, 20 were personalised for influencers, while 10 remained generic for display at Aldi stores.

Execution and Challenges:

The sheer size of the Easter boxes presented us with logistical hurdles. To accommodate their grandeur, everything had to be meticulously designed in multiple pieces and printed on our large format printer. With a tight deadline looming, every detail required precise execution. Without existing templates for such large boxes, we had to start from scratch, ensuring each element was tailored to perfection.

Personalisation added an extra layer of complexity, as any errors would cause significant delays. This called for unwavering focus from our team to achieve flawless execution of every box.

Anti-Scuff Matt Lamination:

To preserve the pristine appearance of both the interior and exterior, we applied anti-scuff matt lamination. This protective coating not only enhanced the appearance of the box but ensured durability.

Influencer Distribution and Store Display:

The 20 personalised boxes were hand delivered across London to influencers by Aldi Butlers, while the 10 generic boxes took centre stage outside Aldi stores, where the butlers stood and proudly displayed the boxes brimming with Easter eggs.

Despite the challenges posed by scale and customisation, our team's dedication and expertise ensured the success of the Easter box. Working alongside Ministry of Fun for Aldi's Easter campaign was an absolute pleasure, and we look forward to future collaborations. You can learn more about Minitsty of Fun here

If you would like to discuss your next project, please contact us on sales@showcasecreative.com